<br><div><aside class="gnt_em gnt_em__fp gnt_em_vp__tp gnt_em__el" aria-label="Video - Apple iOS 14.5 update forces tracking apps to ask user permission"/><p class="gnt_ar_b_p">We love our iPhones. Well, at least the 47% of U.S. smartphone owners who opt for Apple devices.</p><p class="gnt_ar_b_p">There will be 116.3 million iPhone users in the U.S. this year, compared to 131.2 million Android smartphone users, according to research firm eMarketer, which expects the Android operating system to continue to remain dominant through 2022.</p><p class="gnt_ar_b_p">But Apple has dominated the news cycle recently. When the Cupertino, Calif.-headquartered tech giant <a target="_blank" href="/story/tech/2021/04/27/ios-update-apple-change-siri-voice-apple-maps/7396455002/" rel="noopener" data-t-l=":b|e|inline click|${u}" class="gnt_ar_b_a">launched the latest version of its operating software</a> that powers iPhones this week – and required apps to ask permission to <a target="_blank" href="/story/tech/2021/04/26/facebook-apple-iphone-ipad-privacy-ios-software-update/7368248002/" rel="noopener" data-t-l=":b|e|inline click|${u}" class="gnt_ar_b_a">track your online activity</a> – even <a target="_blank" href="/story/money/2021/04/28/facebook-earnings-apple-privacy-concerns-mark-zuckerberg/4877067001/" rel="noopener" data-t-l=":b|e|inline click|${u}" class="gnt_ar_b_a">Facebook</a> admitted the move would likely affect their bottom line going forward. If a significant number of Facebook users on iPhone opt to stop such tracking that could affect the social network's U.S. digital advertising business, estimated by eMarketer to be about $40 billion. </p><aside aria-label="advertisement" class="gnt_m gnt_x gnt_x__lbl gnt_x__al"/><p class="gnt_ar_b_p"><strong class="gnt_ar_b_al">Now accepting reader submissions:</strong><a target="_blank" href="/story/tech/gaming/2021/04/26/pc-console-phone-gaming-community-usa-today/7197605002/" rel="noopener" data-t-l=":b|e|inline click|${u}" class="gnt_ar_b_a">Creating a gaming community at USA TODAY</a></p><p class="gnt_ar_b_p"><strong class="gnt_ar_b_al">Ban Trump? Not so fast:</strong><a target="_blank" href="/story/tech/2021/04/30/facebook-youtube-twitter-florida-ban-censor-trump-politicians/4897949001/" rel="noopener" data-t-l=":b|e|inline click|${u}" class="gnt_ar_b_a">Florida is about to pass a law to stop Facebook and Twitter from censoring politicians</a></p><p class="gnt_ar_b_p">Apple continued its sales boom with <a target="_blank" href="/story/tech/news/2021/04/28/apple-stock-iphones-ipads-mac-sales/4878368001/" rel="noopener" data-t-l=":b|e|inline click|${u}" class="gnt_ar_b_a">consumers buying more iPhones, iPads and Mac computers</a> during the January-March period, fueled by people working and doing school work from home.</p><p class="gnt_ar_b_p"><a target="_blank" href="/story/tech/2021/04/26/apple-raleigh-campus-430-billion-investment-us-north-carolina-rtp/7380440002/" rel="noopener" data-t-l=":b|e|inline click|${u}" class="gnt_ar_b_a">The iPhone maker also announced plans to commit $430 billion in the U.S. over the next five years</a>, including a $1 billion campus in North Carolina expected to create 3,000 jobs.</p><aside aria-label="advertisement" class="gnt_m gnt_x gnt_x__lbl gnt_x__al"/><p class="gnt_ar_b_p">All the news wasn't rosy for the company. Security researchers...</p></div> <style> .wrapper { text-align: center; } </style> <div class="wrapper"> <a class="button" href ="https://www.usatoday.com/story/tech/2021/05/01/apple-iphone-facebook-privacy-fortnite-epic-games-lawsuit/4902828001/">Read more <span>➤</span></a> </div>
