KARLSTAD, Sweden, Aug. 18, 2022 /PRNewswire/ — Embracer Group AB (“Embracer”) today announced the formation of Embracer Freemode (“Freemode”), an operative group comprised of certain gaming and entertainment companies owned by Embracer. Freemode is led by CEO Lee Guinchard, a 30-year gaming veteran and entrepreneur. Freemode provides a global strategic, operational, and financial support ecosystem for its collective of small to mid-sized companies to achieve operational efficiency and effectively grow their businesses to fulfil their long-term goals. In addition, Freemode will expand its operating activities in the retro, classic, and heritage gaming category, as well as investing in iconic gaming & entertainment properties.
The newly formed operative group focuses on 6 broad and diverse business market segments including: Retro/Classic/Heritage Gaming & Entertainment, Game Development & Production, Devices, Gear & Collectables, Community & Ecommerce, New Idea & Technology Incubation and Production Services.
“With our announcement of Freemode, we demonstrate our continued commitment to diversified growth into new areas, ultimately preserving yesterday`s classics in addition to expanding further tomorrow’s gaming and entertainment experiences,” says Lars Wingefors, Embracer AB Group CEO.
Freemode strikes the ideal balance of independence with targeted levels of world class operational support, growth capital, and strategic guidance. The founders of acquired companies…
