Entain – formally known as GVC Holdings – and Verizon Media – a new partner of Twitch Rivals North America – will get into bed to develop trailblazing immersive VR experiences that aim to combine live sporting events with interactive gaming. In a nutshell, users will be able to experience live sporting events, socialise through various platforms, check information and wager bets across Entain services. This would include eSports events too!
This project has been born out of research conducted by YouGov for Entain. The findings showed that technology is heavily shaping consumer behaviour within the entertainment and gambling space, globally.
With Entain’s success from their online casino portfolio throughout 2020 bolstered by record numbers from leading online brand, PartyCasino, the switch from land-based locations to online platforms is a cornerstone for their 10-year success plan – and something this partnership will help come to fruition.
Entain and Verizon Partner Up
But this isn’t where the partnerships start or end.
This new VR collaboration will build on a relationship on projects between BetMGM (a project Entain are part of in the USA) and Yahoo Sports (part of Verizon Media). And in the future, Entain and Verizon Media will collaborate to produce concepts and new formats utilising emerging tech, such as more virtual reality, 5G connectivity, augmented reality and online gambling.
The overarching goal of the partnership is to create innovative…
