“Their investment in Assembly will accelerate Gray Television’s plans to transform the site of our former GM Plant into a true ‘Studio City,’” said Doraville Mayor Joseph Geierman in a press release. “The economic impact to Doraville, metro Atlanta, and the state of Georgia cannot be overstated. Additionally, this announcement dovetails perfectly with the city’s efforts to develop a new city center.”
NBCUniversal is going to operate Assembly Studios on the former Doraville General Motors plant property. Walls are going up now on the first soundstages. CONTRIBUTED
Credit: CONTRIBUTED
Credit: CONTRIBUTED
NBCUniversal is going to operate Assembly Studios on the former Doraville General Motors plant property. Walls are going up now on the first soundstages. CONTRIBUTED
Credit: CONTRIBUTED
Credit: CONTRIBUTED
GM opened the Doraville assembly plant in 1947. Some of the famous vehicles that rolled off the factory floor included 1950s Pontiac Bonnevilles and 1960s Chevy Impalas.
By the 2000s, the Doraville plant made largely forgettable minivans and GM shuttered the factory in 2008 amid a corporate restructuring. Its closure was seen as an economic double-whammy for Doraville coupled with the Great Recession.
In 2014, a development team that included Atlanta firms The Integral Group and Macauley+Schmit acquired the 165-acre site with grand plans for a mixed-use downtown for Doraville. The site was pitched to Fortune 500 companies.
A portion of the site was sold for car…
