Marketers have changed the way they portray their products. Their growth tools have been influenced and so has their approach
Shakdher says that Bharat doesn’t necessarily need a substandard product, it aspires to own the best. It is on a journey of evolution
Brand affinity is pivotal as that’s when consumers feel that they are extracting meaning out of those brands
This article is a brief takeaway from The Makers Summit 2021 by Inc42 Plus, India’s largest product conference. Watch all the sessions & learn from India’s top 1% product leaders at Makers Academy.
This article is a brief takeaway from The Makers Summit 2021 by Inc42 Plus, India’s largest product conference. Watch all the sessions & learn from India’s top 1% product leaders at Makers Academy.
Startups have changed the way people see products. Ever since the pandemic, the adoption of digital products and tools has ramped up significantly, taking the tech industry years ahead in the growth trajectory. This has increased the spotlight on inclusivity as more and more new-to-internet and novice users embrace tech products and apps. This new audience is the much-coveted gateway to the next billion users or Bharat as this segment of India is known.
The opportunity to reach these users in Bharat has changed how products are built and marketed. Diving into this was The Makers Summit 2021 panel on ‘Redefining the marketing funnel for Bharat’ featuring Sidharth Shakdher, EVP and CMO of Disney+ Hotstar, Gajendra…
