Greeneye Technology, a Tel Aviv-based startup whose AI precision spraying technology reduces chemical use in farming by an average of 88 percent, has opened its first dealership in the United States.
The company is partnering with Nebraska-based Boeck Seed Services to handle sales, installation and service for farmers in Nebraska and neighboring states, marking the beginning of a planned nationwide network to support Greeneye’s US expansion.
Founded in 2017, Greeneye aims to create sustainable crop protection to meet global food demand while also increasing productivity and profitability for farmers.
“We are delighted to announce the opening of our first dealership, which represents a significant ramp-up in our US operation,” said Nadav Bocher, CEO of Greeneye Technology.
“For our business to be truly scalable, we need to establish strong links with local dealers. These are the people that farmers know and trust, and with their expertise and in-depth local knowledge, we believe they are the people best placed to provide excellent service and support for Greeneye customers,” he added.
Boeck Seeds Operations Director Cody Boeck said Greeneye scratches an itch that makes the partnership a no-brainer for his family-run business.
“Weed control is without a doubt the biggest challenge facing our customers – and at the moment, it is a challenge they are losing,” he explained. “Farmers want to be good stewards and spray less, not more, but at present, there is…
