- Microsoft initiative will allow NZ companies to partner with them to sell products to business customers in markets like the US
- PM Jacinda Ardern will spend a significant amount of time at Microsoft’s Seattle offices on Saturday as part of her US tour
- Microsoft says the new initiative will help NZ digital companies overcome traditional challenges around scale
- The relationship between Microsoft and the NZ Government has grown markedly in recent years with Microsoft products ubiquitous in the public sector
Microsoft has announced a new initiative to encourage Software-as-a-service(SaaS) startups in New Zealand as Prime Minister Jacinda Ardern prepares to visit their offices as part of her tour of the United States.
The initiative will see Microsoft partnering and providing a marketing and sales channel for New Zealand SaaS companies to promote their products in overseas markets, and through Microsoft’s digital Azure marketplace.
Microsoft NZ commercial partner director Matt Bostwick said it would be particularly valuable to New Zealand companies trying to break into the business-to-business (B2B) SaaS market and reach companies Microsoft had existing contracts with.
Bostwick said New Zealand companies were traditionally strong on innovation, but companies in places like Singapore were better at scale, because they were more engaged in partnerships like the ones Microsoft is hoping to promote to New Zealand SaaS companies.
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