Edtech start-up Scaler, which operates in India and is now also in the United States, has appointed creative agency Pixelfox for its communication on social media platforms.
Pixelfox will manage Scaler USA’s accounts across social media, including Instagram, Facebook, LinkedIn, and Twitter. Right from content curation to hopping on significant moments while keeping intact the brand’s objective, i.e. training young professionals, the foxes will manage all creative aspects for Scaler USA.
The aim is to drive engagement with the target audience and create strategies that lead to impactful brand-focused conversations.
A brainchild of IIT Hyderabad alumni – Anshuman Singh and Abhimanyu Saxena, Scaler was founded in 2019 to help computer science professionals become high-quality software engineers.
Since then, the company has been growing in size, including the recent launch of its education platform in the US.
With various ed-tech brands being introduced in the industry every other day, Pixelfox aims to distinguish Scaler USA as “the truly superlative ed-tech brand”.
“We are expanding to the US market with courses that will feature industry veterans from some of the world’s leading tech companies serving as instructors, mentors, and career coaches. For such work, we needed the right creative agency to understand where the brand comes from. More…
