“Through this partnership, we will work hand-in-hand with Walmart and Sam’s Club to help regenerate the acres of land in the key regions where we source ingredients for our shared business,” said Jon Nudi, Group President, North America Retail at General Mills. “We are excited by the opportunity to bring our products, including Pillsbury refrigerated dough and Blue Buffalo pet food and treats, to Walmart shelves more sustainably, with the help of our merchants and farmer partners.”
General Mills, Walmart and Sam’s Club share a belief that regenerative agriculture can help address climate change and create positive outcomes for both people and our planet. Recognizing their shared footprint within the industry, this collaboration exemplifies both companies’ intentions to build on organizational commitments and leverage collaboration to help spur industry-wide change. Efforts will target seven U.S. states in the Northern and Southern Great Plains including North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Colorado and Minnesota, home of General Mills’ global headquarters.
Through the program, NFWF will provide financial assistance to local grantee organizations, building out the education and coaching resources needed to help accelerate regenerative agriculture. The objective is twofold: support the transition to regenerative agriculture production in the U.S. through systems change and elevate the potential for more resilient yields for farmers…
