Travelweek: The majority of Canadian travel advisors are likely familiar with Brand USA, and just about every agent knows what a fam is! Can you explain what the 2024 Brand USA Canada MegaFam is all about?
Canevari: “For those that don’t know what Brand USA is, it is the official marketing arm of the United States of America, responsible for showcasing all that the U.S. has to offer.
“The MegaFam is like taking a regular fam and putting it on steroids. We will be taking travel agents from all over Canada and putting them on six different itineraries that are all happening at the same time in different regions of the U.S.
“On each itinerary, there will be 10 travel agents and two hosts that will spend five nights on their initial itinerary. And then all 72 agents and hosts convene in the city of Houston for two nights to cap off the MegaFam. On the last night, we have the agents present to the group about their itineraries, so it becomes a learning experience complete with a video recapping each itinerary. Be prepared for Houston to pull out all the stops, and the most important part, this is completely FREE for all the agents that qualify.”
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Travelweek: What do agents have to do to qualify to be chosen for one of the MegaFams?
- Sell four roundtrip (Canada to the U.S.) tickets on Air Canada
- Complete certain badges on the USA Discovery Program
- Complete a 150-word essay
- Be an IATA agent
- Be certified on the Air Canada Global Sales University
- Be available to…
