CNN
—
At the beginning of the year, Yerim Lee landed in Seoul, South Korea with the intention of spending around a week there with her extended family — and undertaking a serious, fast-tracked regime of beauty treatments.
Lee said she got 15 services done in the span of three days during her trip, sharing the list in a TikTok video from her account, @taxinoodle, that now has over 1.2 million views.
It’s no secret that Seoul has become a global beauty capital in recent years, known for its focus on skincare and makeup, as well as its famous plastic surgery clinics. But non- or minimally- invasive procedures have also become a popular way to achieve a seemingly-flawless natural look, emphasizing delicate, hyper-feminine features, glowy skin and glossy hair.
“A lot of women will get these treatments done every few weeks (for) their nails or their hair,” said Lee, referencing the regular upkeep of salon manicures, body waxing and blowouts — some of which have flourished into billion-dollar industries in South Korea. “These procedures have been around for so long.”
As the goalposts for what is considered beautiful continue to shift, cosmetic injectables and the type of treatments she underwent are also increasingly routine, she added.
Lee, who was raised in South Korea…
