Why do you think these brands are unable to sustain and survive in India?
BHPian Livnletcarsliv recently shared this with other enthusiasts.
FCA, Chevy, Ford, Harley, Indian, etc. Why do you think these brands are unable to sustain and survive in India?
1. Chevy, FCA, Harley – Closed shops.
2. FCA has come back in a new Avatar with Jeep.
3. Ford was never profitable in India based on the information from my friends and other sources who work in Ford.
One of the main reasons for the failure I see is a poor product strategy that indirectly impacted the number of lineups in the brand’s portfolio.
I guess it’s the same story with Renault and Nissan as well – however, it looks like the story of Renault & Nissan is somewhat similar in other markets as well. So I assume we don’t have to dig deep into the failure of RNAIPL.
This is an open discussion to understand more about the India Automobile Scenario and its dynamics for the success and failure of reputed brands of the world. Please share your thoughts.
Here’s what BHPian museycal had to say on the matter:
Lack of local, India first business strategies
More often than not, the American companies, being the global conglomerates that they are, search their existing products and brands bin and introduce the readily available cars in India. GM seems to be the worst offender amongst the American companies. Cars like Chevrolet Sail, U-VA, Captiva, Opel Astra, Corsa, Vectra etc. are examples of this. When American…