Apple hiked the price of the iPhone 14 series in a number of key markets, though it was unchanged in the United States.
With rampant inflation persisting and a global recession on the horizon, all eyes were on how Apple priced its main product during the Cupertino giant’s big event on Wednesday, where it revealed four iPhone 14 models.
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One of the biggest surprises was that in the United States, Apple kept the prices of the iPhone 14 series the same as what it was charging for the equivalent iPhone 13 model.
The iPhone 14 base model will start at $799, the same amount that it initially charged for last year’s iPhone 13. The highest price iPhone 14 Pro Max starts at $1,099, the same as the iPhone 13 Pro Max.
However, Apple has raised the price in some of its biggest markets globally.
The latest Apple smartphones will be a test of global consumer appetite for new electronics and put U.S. tech giant’s brand power on trial.
Here are some comparisons of the iPhone 14 base model versus the iPhone 13 in various countries.
- iPhone 13: £779
- iPhone 14: £849
- £70 price increase ($80)
- iPhone 13: 1,349 Australian dollars
- iPhone 14: 1,399 Australian dollars
- 50 Australian dollars price increase ($33)
- iPhone 13: 98,800 Japanese yen
- iPhone 14: 119,800 Japanese yen
- 21,000 Japanese yen price increase ($146)
- iPhone 13: 899 euros
- iPhone 14: 999 euros
- 100 euro price increase…