Meet Visa: Reintroducing the Iconic Visa Brand to Everyone, Everywhere | Business

SAN FRANCISCO–(BUSINESS WIRE)–Jul 21, 2021–

Inviting the world to ‘ Meet Visa,‘ the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernized look for Visa’s iconic brand.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210721005260/en/

There is power in those four letters, recognized by almost everyone, and standing for trust, security, acceptance and inclusion. As part of a multi-year evolution of its iconic brand, Visa is sharing an initial glimpse into its evolved visual brand identity, launching in late 2021, which features refreshed colors for digital impact and a new brand symbol designed to express the purpose behind the brand. (Graphic: Business Wire)

More than 60 years ago, when Visa was founded, few could imagine a world beyond cash and checks. Visa’s founding vision to introduce a more secure, reliable and convenient currency in digital form began with a simple question: what if money became fully electronic? Today, Visa continues to anticipate the future of…