Each year, real estate website Zillow shares its top-10 most popular markets with the public, in some places aligned with the housing market at large, and in others, not.
Kansas’ Prairie Village was Zillow’s most popular city of 2022, showing a shift in interest to the Midwest from 2021’s West Coast lead: South Lake Tahoe in California.
“Zillow surfers generally gravitated toward smaller cities in 2023,” Zillow’s report shows. Only one of the ten cities has over 100,000 residents. Most of the remaining towns have less than 50,000.
Zillow’s top 10 most popular markets of 2023
- West Chester, Pennsylvania
- Nashua, New Hampshire
- Manchester, New Hampshire
- Wethersfield, Connecticut
- West Hartford, Connecticut
- Stow, Ohio
- Middletown, Connecticut
- Twinsburg, Ohio
- Newington, Connecticut
- Concord, New Hampshire
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More on the winning town
West Chester, Pennsylvania is home to about 20,000 residents. Zillow reports that “strong interest” in the West Chester area has increased home values over 8% the past year.
According to the real estate company, the typical home in West Chester lies around a $584,000 value. Though this may be higher than similar Pennsylvania towns, Zillow reports, it’s much more affordable than the nearby cities of New York and Washington D.C.
West Chester was among the top 100 cities with the most page views on Zillow’s website, hanging with cities with much larger populations. “Almost two thirds of those views came…
