When the 2017 Inman Innovator awards were announced, Buyside was among them.
It wasn’t surprising. The company solved a major issue for the real estate industry. In a market with two sides, only one of them was visible: sellers.
“Buying and selling are a lot more efficient when you know what the market is for the home,” said CEO and Founder Charles Williams. “You have so much more information when you know how many buyers are out there — and what they are looking for. It was a mission for us, really.”
An engineer by training and third-generation real estate professional, Williams started the Buyside platform with that focus of visibility into the demand of the market — and this has evolved the platform into a strong seller lead generation tool that also creates purchase transaction opportunities for mortgage companies.
“Today, we’re connected with almost every major technology vendor out there from Zillow and Trulia to StreetEasy data, and every major brokerage portal in every major market out there. We’re consuming their buying signals as they search for property and sharing those insights with the industry and consumers. We see all the activities and combine from all these disparate sources so we can articulate the demand for any major metro across the country.”
The company has already explored the many use cases for this data. Homeowners can see the buy side for their home — getting a sense for the estimated value of their home, and how many…
