FutureProof Retail, Hafta Have, Heuritech, Becoco, ZOOMLOOK, Change of Paradigm, Sozie, and Reflaunt join forces to launch Fashion Technology Collective
NEW YORK, NY, USA, March 8, 2021 /EINPresswire.com/ — Fashion is a business that offers uniquely high-touch and very sociable consumer experiences. In the wake of COVID, where social distancing is necessary and indoor gatherings can be dangerous, the lively fashion industry faces an unprecedented challenge to its business operations. The pandemic magnified both online and offline business hurdles. Conversations about existing externalities and the future direction of the fashion industry also became way more prominent.
Last year, out of hundreds of fashion technology solutions, New York Fashion Tech Lab (NYFTL) and their retail sponsors selected the eight best fashion technology solutions that can help brands and retailers modernize both their online and in-store experiences: FutureProof Retail, Hafta Have, Heuritech, Becoco, ZOOMLOOK, Change of Paradigm, Sozie and Reflaunt.
Within a month of their cohort’s launch, a global pandemic disrupted fashion retail business and, subsequently, many of the B2B companies that service them. These eight women-led fashion technology companies quickly responded to the pandemic and emerged as early fashion technology industry leaders, solving many fashion retailers’ pain-points.
While collaborating through the pandemic challenges,…