Trade-show producers have recovered from the hurdles of the last few years with many lessons learned during the COVID-19 pandemic. While the fashion industry continues to face challenges, trade-show producers are emphasizing their roles as partners and invaluable resources.
The upcoming 2024 trade-show calendar features many of the industry’s most trusted events, but these productions are taking fresh steps to accommodate visitors and exhibitors with a variety of needs. Tactile trade-show experiences remain crucial to buyers, yet there’s still a need for virtual offerings. Buyers also want to engage with their peers, industry experts and brands to build relationships, explore sustainability initiatives and cultivate agility in the business.
As the trade-show industry prepares for a fresh year, California Apparel News asked trade-show leaders: What is your priority as a trade-show producer as we move into 2024, and what is at the core of your decision-making when creating experiences for your guests?
Jennifer Bacon
Vice President of Fashion and Apparel Shows
Messe Frankfurt, Inc.
Simply put, we serve as a platform for global sourcing, education and networking for the industry. We aim to create experiences that showcase cutting-edge innovations and sustainable solutions as well as facilitate collaboration, growth and knowledge exchange within the textile and apparel sector.
Personalization is another key focal point for 2024. Our…
