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Put very simply, digital branding is your virtual footprint on the web — from logo and colors to the tone of voice used in online communications. Such brand identifiers are what sets a company apart from competitors. Whether the goal is to build a multi-million-dollar ecommerce business or a successful home-based company, creating a digital brand is the first place to start.
Five key concepts to think about:
1. Logo and brand colors
It’s vital to have both of these match the feel of a company or product — visual elements that tie into what is unique about you (and your company), so that when people see them, they immediately know who you are. Naturally, this happens over time as you build brand awareness, but having a strong visual identity from the start will expedite the process. I recommend creating a brand mood board, including images and graphics that inspire you and reflect your vision. This will make the process of developing a visual identity more intuitive, and telling. It’s also a great way to communicate your vision with a graphic designer. To save time and money while still getting pro-quality results, consider hiring a freelance graphic illustrator or designer from online portals like Fiverr.com or Upwork.com. For a thrifty investment, you can get a logo created in just 24 hours.
2. Use of color psychology
Make every element count by applying this term —…
