NEW YORK–(BUSINESS WIRE)–May 13, 2021–
CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets’ specific needs.
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Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness (Graphic: Business Wire)
Using the CitrusAd platform, Petco’s vendors now have the ability to launch highly relevant, sponsored product and display media campaigns across Petco’s ecommerce platform to increase sales. Participation is available either as a managed service or in a self-serve capacity. The platform’s real-time relevancy engine combined with Petco’s first-party data ensures ads are placed in an organic, relevant way to enhance a customer’s online shopping experience. Brands can easily run and measure campaigns with a fully…