E-commerce platforms give business owners a way to reach more people than ever before. By crafting a conversion-focused online presence, businesses can boost sales and effectively engage their target audience on new channels. And it’s a fast-growing industry. Between 2019 and 2023, the number of e-commerce sites operating around the world increased from 9.2 million1 to over 26.2 million.2
With useful features for payment processing, promotions and marketing, the best e-commerce platforms allow traditional brick-and-mortar businesses to establish themselves on a global scale. We’ve analyzed statistics from several reputable organizations to compile the top e-commerce stats of 2024.
Top e-commerce statistics:
- Out of over 26.2 million e-commerce sites globally, over 13 million are U.S. based.2
- According to the U.S. Census Bureau, e-commerce sales made up 15.6% of total U.S. retail sales by the end of 2023.3
- According to eMarketer, China’s online e-commerce sales reached over 710 million customers in 2023.4
- According to Insider Intelligence and eMarketer, worldwide e-commerce sales are expected to exceed $6 trillion in 2024.5
- The food and beverage industry had the highest e-commerce conversion rate of any industry at 3.7%, according to data compiled by Statista.8
- According to the U.S. Census Bureau, total e-commerce sales in the country reached $1,118.7 billion in 2023.19
- The fastest-growing e-commerce market globally is the…
