The patent further differentiates Fanplayr’s evolved approach to e-commerce behavioral data and artificial intelligence
PALO ALTO, Calif., April 14, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.
U.S. Patent No. 10,958,743 was issued on March 23, 2021 and covers the use of “Method and System for Segmentation as a Service” by Fanplayr.
“Segmentation as a Service” enables Fanplayr’s powerful segmentation engine to be deployed for real-time segmentation with multiple apps, 3rd party systems, and combining first-party data with CRM and CDP historic data. The patent recognizes that Fanplayr is the only technology company offering segmentation as a broadly available service in the global ecommerce industry.
The technology disclosed in the patent modularizes the real-time evaluation of first-party data that reflects individual experiences and then defines an interface wherein the actions of remote, third-party services can be invoked. This enables such remote services to become increasingly fit for…
