Got milk? an entrepreneurial story

Chapel Hill, North Carolina, USA: Coronavirus has not been all bad news: Maple View Mobile milk delivery business experienced 500% growth during Covid-19.

The North Carolina business was literally stretched to near breaking points during the height of local quarantines and social distancing.

“Before Covid-19, I was servicing 100-125 customers. In a peak 30-day window during the pandemic, I had grown to 540 customers – I literally had to shut down our website for a while because I could not logistically do more,” said Jerry Richardson, (pictured above) owner of the home delivery business that started bringing locally produced dairy-fresh milk to neighbourhoods in the fall of 2016.

Richardson is the modern day milkman and his entrepreneurial story is included in Thermo King’s latest White Paper, Keep Home Delivery Fresh. It has advice on best practice, equipment selection and a host of other issues surround temperature controlled home deliveries and food safety.

Maple View Mobile was one of the many Thermo King-supported businesses that found out just how essential his services are in times of need. “My original customer base consisted primarily of families who appreciated farm-fresh nutritious milk and the nostalgia of front-door glass bottle delivery that also supported environmentally-friendly recycling efforts,” Richardson said.

“As communities adjusted to new norms…