INDIANAPOLIS, Aug. 3, 2021 /CNW/ — International Medical Group® (IMG®), an award-winning leader in global insurance benefits and assistance services, has been named a 2021 Progress® Sitefinity™ Website of the Year winner in the insurance category. This year marks the 10th anniversary of the awards, which recognize organizations worldwide for their excellence in user experience and digital innovation.
A previous award winner in 2017, IMG recently upgraded its Sitefinity platform to leverage the latest enhancements and features to build an industry-leading ecommerce solution. By using state of the art technology and best practices, performance for visitors and end users improved in the form of increased conversion rates (18.9% improvement) and pages per session (25.2% improvement).
“I’m proud of the IMG team for their creativity and efforts which led to such a drastic improvement to our digital experience over the past four years. Since our initial win in 2017, we’ve implemented dynamic quoting solutions that allow our customers to easily compare pricing and eligibility between all of our plans. We’ve also been overhauling and unifying our different purchasing platforms, making them more accessible and user friendly. These features and improved functionality are now available to even more of our producers, allowing them to leverage our new platforms while staying true to their own brand. The innovative Sitefinity platform makes this not only possible, but…