Port Logistics Group/Whiplash (PLG/WL), one of the leading providers of omnichannel fulfilment services in the US, has bagged a multi-year logistics contract to provide nationwide fulfilment and distribution services in the US market for Calzedonia Group, an Italian, multi-brand retail company with a portfolio of seven brands offering lingerie and apparel.
As per the contract, PLG/WL will provide services for the Group’s two largest brands—Calzedonia, which specialises in legwear and swimwear, and Intimissimi, a lingerie and knitwear business.
A major retail presence in Europe, Calzedonia and Intimissimi are still relatively new entrants to the US market, landing State-side in 2017. With nearly 50 stores across the country, Calzedonia needed a US-based fulfilment partner with an in-depth understanding of omnichannel logistics and inventory consolidation to manage its growth across both brick and mortar and e-commerce, PLG/WL said in a press release.
“It was no longer practical for us to continue fulfilling US orders from our distribution centres in Europe. With ecommerce growth far outstripping initial forecasts, we needed to pivot our strategy,” said Marcello Veronesi, CEO of Calzedonia USA. “PLG/WL has extensive experience working with large fashion retailers and was able to integrate completely with our existing management systems. This unusual level of flexibility and expertise made PLG/WL the perfect choice to coordinate our US fulfilment operation.”