FRANKLIN, Tenn., April 7, 2021 /PRNewswire/ — Mars Petcare announced today two appointments to the Pet Nutrition North America leadership team. Jessica Hauff will become the company’s first-ever general manager (GM) of e-commerce and Travis Reaves will join as vice president, strategy and growth transformation.
“Jessica and Travis will play critical roles in driving our purpose: A BETTER WORLD FOR PETS,” said Ikdeep Singh, regional president, Mars Pet Nutrition North America. “They each bring unique and extensive experiences to our team I’m confident will help us meet the needs of even more pet parents by leveraging the power of digital, data and analytics.”
In her new role at Mars Petcare, Hauff will lead agile teams of cross-functional Associates dedicated to accelerating the company’s dComm presence and online business, while also ensuring the pet parent shopping experience is seamless across all channels.
Hauff is a proven digital strategy leader with 15 years of experience building and transforming high-performing digital and ecommerce channels in both the U.S. and Europe. She most recently worked at L’Oréal, beginning her career in Madrid before moving to New York, where she spent the past nine years in progressive roles, including Senior Vice President, Ecommerce Acceleration and Data Activation for L’Oréal USA.
“I’m very excited to be…