NEW YORK (PRWEB)
July 06, 2021
Mediaplanet announces the launch of its cross-platform campaign “Empowering Small Businesses.” Small businesses have always been the cornerstone of the American economy, however, for the nation’s small businesses, 2020 was one of the most challenging years in history. Entrepreneurs have been forced to navigate regional lockdowns, pivot business and operating models, and find creative ways to adapt and weather the financial challenges of an unprecedented year. Over the past 15 months, the pandemic has caused thousands of these businesses to shut down, some partially and others now permanently.
Small businesses that lacked a significant ecommerce and online presence were twice as likely to suspend operations or permanently close during the COVID-19 pandemic. Moving forward, the survival of these firms will require these entrepreneurs to find new business and operating models to better manage cash flow and accelerate the adoption of digital technologies to improve profitability and efficiency.
This campaign will advocate for the key role small businesses play in helping to strengthen local communities and the U.S. economy as a whole, and show how these businesses can take advantage of digital tools to promote strong, sustainable growth. “Empowering Small…
