CHICAGO, March 31, 2021 (GLOBE NEWSWIRE) — US grocery consumers have flocked online at a rate never seen previously due to the Covid pandemic — with time savings being the primary motivating factor rather than Covid-related safety concerns.
However, the store is far from dead. Consumers are increasingly favoring a blended store-online grocery shopping approach. These are just a few of the key insights from a new consumer survey from PowerReviews, a leading provider of ratings and reviews and User-Generated Content solutions.
The PowerReviews Evolution of the Modern Grocery Shopper study draws on survey responses from 7,916 grocery shoppers across the country, surveyed in February 2021. Key findings include:
More grocery shopping is happening online than ever before
- 73% of consumers had purchased grocery items online within the most recent three months of being surveyed, compared to 17% when we asked the same question in 2017. This represents growth of 4.3x.
- 61% of consumers shop for groceries online more now than they did pre-Covid.
- Top reasons for online shopping include time savings (59%), personal safety (49%) and avoiding impulse purchases (31%).
- Ordering directly from a local grocery store (as opposed to online-only ordering services such as Instacart or Amazon Fresh) is the most popular way to shop for groceries online; 65% of consumers say they’ve done this.
Brick-and-mortar grocery is alive and well
- 93% of consumers had made an in-store grocery purchase…
