Support for expanding capabilities; new creative directors also added.
/EIN News/ — NEW YORK, April 27, 2021 (GLOBE NEWSWIRE) — Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency’s expanding capabilities.
Taking on the new role of Area Vice President of Growth is Michael Maione. He joins LiveArea from Publicis Sapient, where he spent more than 10 years, most recently as Vice President and Client Executive working with Fortune 100 brands. In his new role, Maione will apply his more than 20 years of experience in advertising, performance marketing, and information technology to expand LiveArea’s growth across new industries, brands, and market opportunities. Maione will report to Steve Coy, LiveArea Senior Vice President and Head of Worldwide Growth and Client Services.
Also joining LiveArea is Anjum Merchant, Area Vice President of Program Delivery. Merchant has led global delivery teams in a variety of companies, including Accenture Interactive and AAXIS; most recently, he served as Senior Director of eCommerce at Gorilla Group. A strategic technology executive, Merchant will lead and evolve solution delivery at LiveArea. Merchant will report to Chris McComas, Global Senior Vice President of Operations and Delivery at LiveArea.
“The expertise and talent Michael and…
