ShopG was founded in 2019 by Ankur Arora, Abhishek Mishra, Pranay Suwalka and Yogesh Nehra, and is backed by investors including Orios Venture Partners and RPSG Ventures. The company currently has 1,000 “community leaders” (local micro-entrepreneurs).
“ShopG plans to acquire a consumer base of 40 million served by 5 lakh community leaders by 2025. The company’s vision is to address the unfulfilled aspirations of customers and thereby, build a GMV of Rs 4,000 crore as ShopG expands to 300-plus cities across India,” ShopG co-founder Ankur Arora said.
The expansion will primarily focus on tier III and IV locations across states of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Maharashtra and Madhya Pradesh.
These include Mandya, Shimoga, Tiruppur, Salem, Tirunelveli, Kollam, Parbhani, Junagarh, Akola, Panipat, Hisar and Sagar among others.
The platform has features like vernacular language support, videos and gamified content (provides a chance to earn rewards, coins and gifts) to make the shopping experience enriching for customers.
Currently, three languages (Hindi, English and Kannada) are supported and the company plans to introduce more than 12 languages over the next one year.
ShopG is also looking at leveraging its platform to help its community leaders build brands that cater to…