The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
From consumer behaviour to demand prediction to retention, the events of the last year have altered or sped up almost every facet of online retail.
We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry, dating back to April 2020. We’ll update this post regularly as the world of online shopping continues to evolve throughout 2021.
Click the contents below to jump between sections…
- Ecommerce penetration
- Amazon and marketplaces
- Fashion and department stores
- Customer experience
- Black Friday and Singles Day 2020
You can also read Econsultancy’s marketing and advertising stats roundup, again looking at the impact of Covid-19.
And for more on ecommerce, you can explore the following Econsultancy resources:
UK January online retail sales grow 74% year-on-year
IMRG Capgemini Online Retail Results for January reveal that UK online sales grew 74% year-on-year in January 2021, which is the largest rate of growth since the start of the first lockdown in March 2020.
Typically, online sales in January are fairly restrained as consumers recover from the Christmas shopping frenzy that occurs in November and December. However, a lockdown…