When it comes to geographic farming, says Jimmy Burgess, this is the time to be real with yourself. The main reason farming efforts fail is a lack of consistency and commitment to executing on the marketing strategies needed for success.
One of the core foundations of building a successful real estate business is geographic farming. Being the go-to agent for a specific neighborhood or area leads to consistent listing opportunities. What follows are the five things you need to know before you choose your first, or next, geographic farm.
1. Evaluate the total sales volume for the area or neighborhood
All neighborhoods are different. The first area we want to evaluate is whether there is enough total sales volume in the potential farm area to warrant our focus.
Start by doing a simple search in MLS of the trailing 12 months of sales volume. Once this information is gathered, there are a couple of areas we want to consider:
How many total sales were there in the past year?
In a typical…