Realogy Changes Name To Anywhere Real Estate

Realogy will be renamed Anywhere Real Estate, according to an announcement Thursday at a Realogy Investor Day event at its headquarters in New Jersey.

With the brand refresh comes a strategy to “reimagine the consumer experience at any point in the real estate transaction journey,” according to a statement. Realogy promises to invest in “improving and simplifying the home buying and selling experience for consumers who are demanding a more seamless, integrated transaction.”

Ryan Schneider

“We will harness the power of our agent network, leading brands and our technology to create a better transaction experience for any consumer, anywhere,” Realogy CEO and President Ryan Schneider said. 

Now approaching his fifth year as CEO, Schneider has returned the company to profitable growth and cleaned up the balance sheet. For Schneider’s next chapter, he’s spearheading a new name and strategy, though the details are sparse.

Schneider promises a new consumer driven plan going forward while preserving the company’s successful franchise business model, which, in good and flat housing markets, generates generous cash flow — a necessity as the economy sputters, stocks tank and the housing market faces fresh headwinds.

Name changes are a trend in company branding. Facebook was renamed Meta last year and earlier Google changed to Alphabet, a holding company and a better way of describing the search engines’ many ventures. In the case of Facebook, Meta describes…