The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
Layer of defence: Kao confirms fine fibre tech’s protective abilities against pollution and mask irritation
Kao has conducted new research into its fine fibre technology and confirmed its ability to protect the skin against pollution and mask irritation.
Make-up losing shine in Japan but interest in skin, hair and body care products booms amid pandemic
Demand for skin, hair and body care products continued to increase throughout 2020, but interest in make-up continued to fall, according to Japanese beauty retail company iStyle Inc.
Critical state: Kao must make ‘bold upfront investments’ in digital to secure growth of cosmetics division – CEO
Japanese personal care major Kao Corporation is prioritising investments in digital technology as part of its plans to radically reform its cosmetics unit which has been severely affected by the COVID-19 pandemic.
Hair healer: K18 aims to help salons battered by COVID-19 increase profitability with fast-acting treatments
Professional hair care brand K18 has recently launched in Singapore where it hopes to help hair salons affected by COVID-19 increase profitability with its hair…