The Scents of Summer Tour invites consumers to test and choose from four beloved Batiste™ Dry Shampoo fragrances, including Original, Tropical, Fresh and Bare. After choosing their signature scent, attendees will receive a complimentary, full-size sample of the dry shampoo along with a refreshing flavored popsicle perfectly paired to match the fragrance note of their chosen scent.
“As we continue to evolve the Batiste brand to meet consumers’ in-between wash needs, we’ve upgraded our 20 product offerings to longer-lasting fragrances just in time for the long days of summer,” said Stacey Ramstedt, VP of Marketing for Batiste™. “As a haircare staple for so many loyal brand fans, we are excited to help them discover their signature scent.”
The brand debuted the Batiste™ Scents of Summer Tour last weekend (June 26th and June 27th) in Belmar, N.J. and Domino Park, Brooklyn, giving out 1,000 full-size dry shampoo samples along with matching popsicles. The brand will continue with additional tour stops this summer in:
- Nashville, Tenn.
- July 3rd: Nashville’s 4th of July Weekend Rosé and Music Festival, Rosé in the USA (400 Davidson St, Nashville, TN 37213 from 1PM to 6PM CT)
- July 4th: Let Freedom Sing! Music City July 4th Festival (36 Peabody St, Nashville, TN 37210 from 11AM to 4PM CT)
- Chicago, Ill.
- July 10th: Pioneer Court (401 Michigan Ave, Chicago, IL 60611 from 11AM to 4PM CT)
- July 11th: Lincoln Park (2342 N Stockton Dr, Chicago, IL 60614 from 11AM to 4PM…
