Recent Ad Council research revealed that across demographic groups, Americans find “my pharmacist” to be one of the most trusted messengers on COVID-19 vaccines. The new informational videos, created pro bono by Group SJR, feature pharmacists from CVS Health, Walgreens and Walmart addressing questions about COVID-19 vaccination, including: why should I get vaccinated? Who has to verify that the vaccines are safe and can prevent COVID-19? After receiving a COVID-19 vaccine, can individuals return to normal social activities?
“As people across the country seek answers to their questions about the COVID-19 vaccines, we know local pharmacists are among the most trusted resources for the latest information,” said Lisa Sherman, President and CEO of the Ad Council. “This extraordinary coalition of companies – CVS Health, Walgreens and Walmart – plays a critical role in getting Americans the information they need about COVID-19 vaccination so they can make the right choice for themselves and their families.”
The content serves a dual-purpose – educating consumers directly, while also serving as a resource to help pharmacists nationwide prepare to answer questions from their own patients. The videos will be distributed via targeted donated media placements to reach pharmacists.
The videos of pharmacists speaking directly to a consumer audience can be found here and here. Content featuring pharmacists addressing their fellow pharmacists, alongside Dr. Anthony Fauci,…
