Recent Ad Council research revealed that across demographic groups, Americans find “my pharmacist” to be one of the most trusted messengers on COVID-19 vaccines. The new informational videos, created pro bono by Group SJR, feature pharmacists from CVS Health, Walgreens and Walmart addressing questions about COVID-19 vaccination, including: why should I get vaccinated? Who has to verify that the vaccines are safe and can prevent COVID-19? After receiving a COVID-19 vaccine, can individuals return to normal social activities?
“As people across the country seek answers to their questions about the COVID-19 vaccines, we know local pharmacists are among the most trusted resources for the latest information,” said Lisa Sherman, President and CEO of the Ad Council. “This extraordinary coalition of companies – CVS Health, Walgreens and Walmart – plays a critical role in getting Americans the information they need about COVID-19 vaccination so they can make the right choice for themselves and their families.”
The content serves a dual-purpose – educating consumers directly, while also serving as a resource to help pharmacists nationwide prepare to answer questions from their own patients. The videos will be distributed via targeted donated media placements to reach pharmacists.