The Victoria’s Secret Fashion Show is plotting a comeback.
The retailer announced Wednesday that its annual fashion show, which hasn’t been held since 2018, will officially return later this year. “We’ve read the comments and heard you,” the caption of an Instagram video said.
A Victoria’s Secret spokesperson confirmed the news in a statement to USA TODAY, saying the 2024 fashion show “will deliver precisely what our customers have been asking for — the glamour, runway, fashion, fun, wings, entertainment — all through a powerful, modern lens reflecting who we are today.”
L Brands, Victoria’s Secret’s parent company, canceled the fashion show in 2019, and it hasn’t been held since then. At the time, the brand cited its effort to “evolve the marketing of Victoria’s Secret,” and the decision came amid declining ratings for the event.
“Fashion is a business of change,” L Brands CEO Les Wexner said in a 2019 statement. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit.”
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The Victoria’s Secret Fashion Show, which began in 1995, over the years has featured notable performances from artists including Rihanna, Ariana Grande and Taylor Swift, and highlighted models like Heidi Klum and Kendall Jenner. The fashion show made a quasi-return last year with Victoria’s Secret’s “The Tour…
