Millions of Americans are “very concerned” about the health and fitness of President Joe Biden as well as presumptive Republican nominee Donald Trump, according to a new analysis by Resonate.
Those concerns, though, will likely weigh more heavily on as many as 5 million independent voters who might lean toward Biden in November, the AI-powered consumer data and intelligence company wrote Thursday.
Resonate released a report exclusively to USA TODAY shortly before Biden held a press conference where he hoped to persuade more Americans that his debate performance two weeks ago was an anomaly. Trump is just days away from accepting the Republican nomination at the national convention.
Joe Biden is old. So is Donald Trump.So are millions of other American workers
Worries about Trump’s and Biden’s fitness rise with Americans’ ages
Resonate’s process is unlike typical polling that extrapolates the pulse of American voters from a few hundred or thousand responses. The company uses its AI-modeling system to develop insights on about 250 million people. It’s expansive data set includes more than 4 trillion bits of information that create a detailed profile including everything from demographics and psychographics to why people make the decisions they do.
“Resonate’s advanced technology delivers the most comprehensive, updated understanding of any audience at scale,” Ericka McCoy, Resonate’s chief marketing officer, said in an email. “We have successfully predicted the last two…
