Through educational classes hosted by Authorized Brother International Dealerships and an online resource featuring tips and tutorials from other hobbyists who have started successful side businesses using their personal talents, the campaign hopes to inspire more crafters to take a shot at actively selling their wares.
“Crafters in this economy are looking for ways to monetize the fruits of their labor and, with Side Hustle, Brother is giving them the tools to make that dream a reality,” said Jim Price, Senior Director of Marketing, Home Appliance Division at Brother. “Brother sewing, embroidery, and crafting machines are so technically advanced and innovative, at-home crafters can easily apply their talents to produce stunning, high-quality, creations they can readily sell at markets or through online marketplaces.”
Getting started is as simple as following Brother’s partners on their own personal journeys through feature profile videos hosted by Brother Ambassador and Emmy-winning television host, Jane Clauss, featured on the Brother Side Hustle website. There consumers can find inspiration from Custom Men’s clothing designer and YouTuber, Chris Tock, high-end Custom Embroidery Designer, Celine Benz, and Entrepreneur and Content Creator, Tabitha Sewer; three unique business owners who’ve used their Brother machines to start Side Hustles that have since grown into thriving businesses.
- Out of curiosity, Chris Tock got into sewing by chance when he participated in a…
