It’s the birthright of every generation to rebel against its forebears. So how can young people today define themselves as different from their phone-obsessed, digital-native parents? By donning Little House on the Prairie dresses, baking pies and cavorting with fairies. The cottagecore aesthetic has become popular with Gen Z, but what many don’t realize is how this trend actually finds its roots in sustainability.
According to the Urban Dictionary, cottagecore is “a niche aesthetic based around the visual culture of an idealized life on a Western farm. Common themes include sustainability, gardens, farm animals, rural living and nature.” That makes this trend a good way to embrace an eco-lifestyle, learn some new skills, breathe fresh air and have fun.
“During the worldwide pandemic and long periods of stay-at-home orders, the movement accelerated rapidly as people looked for an escape from our dark reality,” said Amelia Ansink, accessories editor for Fashion Snoops, as reported by Today. “Cottagecore unintentionally represents the ideal quarantine life, where isolation in nature is strived for and everything we need can be produced at home and by our own hands.”
When the world is in lockdown and people are working from home…