Facebook has a dedicated page to meet real estate professionals’ marketing needs on its social network and Instagram. According to this page, 3 out of 4 US Facebook users visit local business Pages at least once a week – a statistic worth looking into especially for property professionals who hope to extend their market reach, build a stronger brand, maximize listings, and generate more leads. In essence, following the advice and steps offered by this page, realtors could use Facebook as a real estate marketing tool with ease.
The first step is to create a Facebook business page and fill in all the relevant business details. Then, Facebook offers four excellent tools:
Facebook Marketplace is where entrepreneurs and private individuals go to sell a variety of goods. Studies conducted by Facebook revealed that one in three US users visit the Marketplace every month. Companies worldwide are already using this channel to reach homebuyers and people interested in home rentals. Some of them – Facebook Marketplace partners in the USA – include Rental Beast, Abodo, TurboTenant, Zenant, and Homesnap. Real estate professionals can find a dedicated Facebook Marketplace page for their niche here.
Facebook Marketplace has several advantages:
- It is free to list properties, although Marketplace partners may charge additional fees for added value and services;
- It’s very to use, offering both automated and manual listing upload methods. Property listings may…