DETROIT, March 11, 2021 /PRNewswire/ — Rocket Mortgage, the nation’s largest mortgage lender, today announced a massive expansion of its longstanding partnership with Michigan State University (MSU) Athletics. Starting in the 2021-2022 athletic season, the company – which has a rich history of supporting college athletics – will have unparalleled visibility and branding throughout a variety of Spartan athletic teams including men’s and women’s basketball, football and hockey.
“Michigan State Athletics couldn’t compete at the highest levels without the support of our corporate partners like Rocket Mortgage,” said Bill Beekman, Michigan State Director of Athletics. “We are appreciative of Rocket’s continued commitment to the Spartans and their unwavering support of our programs.”
Under the new five-year deal, Detroit-based Rocket Mortgage will be the presenting sponsor of the famed men’s basketball team which will now be known throughout the Breslin Center as, “MSU Spartans Presented by Rocket Mortgage.” The team is a perennial powerhouse, making eight Final Four appearances in the NCAA Tournament since head coach Tom Izzo took the helm in 1995.
The new partnership also secures considerable branding for Rocket Mortgage throughout the Breslin Center and Spartan Stadium, which will be highly visible to TV audiences. The integrations include multiple static and digital placements throughout the university’s athletic facilities, branding on the MSU men’s and women’s…