Else Plant-Based Complete Nutrition for Toddlers is now sold in Sprouts Farmers Market (since mid Feb. – 21) and in Big-Y (since April – 21) and will soon also be on the shelves of Raleys and Natural Grocers (Vitamin Cottage), a total of 750 doors. Initial sales indications from Sprouts are very encouraging. This extremely fast-paced retail market penetration is just starting to generate revenues, a stream that will grow as the product rolls out to more store shelves and consumers become aware of the brand.
Else started its US online sales in August 2020 on www.elsenutrition.com and in late September 2020 on amazon.com. Initial online sales on these two channels demonstrate a good growth trajectory and are expected to double every 3-4 months. Average monthly sale on amazon.com has more than doubled since December 2020, growing at more than 20% month-over-month.
The product is also offered now on iHerb and Thrive Market, two of the leading online platforms for natural food products.
Else and its retail brokers are in discussions with dozens of additional large, small and independents natural food, grocery and drug retail chains, that together represent more than 5,000 doors.
Else onboarded and is shipping products to the two largest natural food distributors in North America – UNFI and KeHE Distributors, which together cover almost the entire retail market in the US. Jointly they have already opened 12 distribution centers for Else’s retail customers. Else has also…