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Confused about where to watch all of the upcoming NFL games this season. You’re not alone.
During the Thursday night game, in which the Detroit Lions beat the Kansas City Chiefs, commercials for satellite and streaming TV provider DirecTV starring Chiefs’ stars Travis Kelce and Chris Jones promoted how it “gives you access to every game.”
But wait, the broadcast made clear that night’s game and “the NFL Kickoff Weekend,” was presented by YouTube TV, touted as “the new home of NFL Sunday Ticket.”
Since 1994, DirecTV has carried NFL Sunday Ticket, a programming package that lets you watch out-of-market regular season NFL games. In December 2022, Google won the rights to NFL Sunday Ticket, outbidding Amazon and ESPN, and is subscriptions available on its YouTube TV live streaming service and YouTube.
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The National Football League expressed concerns ahead of Thursday night’s game that DirecTV’s advertising could confuse fans and viewers about where to get NFL Sunday Ticket come Sunday.
“You can only get it on YouTube, you can not get it on DirecTV anymore,” NFL chief business and media officer Brian Rolapp said last week during a conference call, NBC Sports’ Mike Florio reported Wednesday. “I think some fans might be confused by that.”
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