91% of businesses are engaged in some form of digital initiative, making managing digital assets business-critical for retailers in the year ahead.
LONDON, March 09, 2021 (GLOBE NEWSWIRE) — Today, digital asset management (DAM) and product information management (PIM) company Widen, announces its reinvigorated partnership with global sales enablement leader, Showpad. The partnership is aimed at providing both existing and new customers with the ultimate customer experience, allowing businesses to access their digital assets, all from within Showpad’s sales enablement platform.
Data from Gartner states that 91% of businesses were engaged in some form of digital initiative in 2020, with 87% of senior business leaders saying digitalisation is a priority. A new report by Alvarez & Marsal and Retail Economics, for example, estimates that following the pandemic, about 25% of the UK’s population plan to make permanent changes to the way they shop, redirecting spending into online channels.
Widen and Showpad have had a working relationship since 2018, and this strategic partnership comes as a result of the demand for integrated solutions from their mutual customer base, including Harman, a SAMSUNG company.
Jason Kunz, Marketing Communications Manager, Harman (a SAMSUNG company) said: “The Widen-Showpad combination greatly streamlines our asset distribution process. Having both platforms closely synchronized allows us to deliver key assets to our sales group much…