NEW YORK, July 8, 2021 /PRNewswire/ —
- With clarity about the upcoming school year and consumer sentiment continuing to rise, back-to-school spending will be at its highest level in recent years, reaching a collective $32.5 billion for K-12 students, or approximately $612 per student; back-to-college shoppers will spend $26.7 billion, or approximately $1,459 per student.
- The pandemic propelled education into the digital age, fueling a 37% increase in technology spending for K-12 students and 17% increase for college students, creating a new baseline for how and what parents purchase.
- A year of supply chain challenges and lingering concerns about stockouts pulls spend forward with 59% of K-12 planned spending to occur by the end of July.
- Shopping behaviors first adopted due to safety will continue as a desire for convenience takes over. Parents of K-12 students plan to shop more frequently at online retailers and dollar stores, while 34% of consumers plan to leverage services such as BOPIS (buy online, pick up in store) and curbside pickup more frequently.
- While online shopping continues to rise, parents of K-12 students are twice as likely as parents of college students to use emerging technology to complete their purchases.