Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.
Wynn Resorts has entered into a deal with Blue Wire and invested $3.5 million in the sports podcasting network. The deal includes the build-out of a podcasting studio in the Wynn Las Vegas lobby. That studio will host Blue Wire podcast personalities as well as star athlete guests to entice people to visit the hotel, get excited about sports and hopefully place bets on them. Wynn runs a subsidiary business called WynnBet, which handles sports betting, and the team specifically eyed Blue Wire to promote that brand.
PR agency 5W Public Relations (5WPR) has announced the launch of an online gambling public relations division. The creation of the new division will allow a focused and strategic approach to online gambling, casinos, lotto and sports betting clients. PR services for online gambling and lottery clients include messaging and positioning, media relations, visibility programmes, content creation, partnerships and celebrity relations, digital media campaigns, event planning, thought leadership and speaking opportunities.
Torstar Corporation has announced that it intends to launch an online casino…