Executive known for building leading technology brands will help drive the Custom AI company’s new products and purpose in advertising’s post-cookie era
NEW YORK, NEW YORK, UNITED STATES, March 3, 2021 /EINPresswire.com/ — Dstillery, the leading custom audience solutions partner for brands and their agencies, has added Julie Lyle to its board of directors. Lyle, a former CMO and frequent advisor, investor and board member for ad-tech and mar-tech companies, will help Dstillery continue guiding ad buyers amid ongoing industry disruption.
Dstillery’s audience business has enjoyed continued growth and widespread industry adoption since the company made data its core focus in 2019. Today, Dstillery is leading the ad-tech community by providing targeting solutions that enable brands and agencies to reach their audiences in the coming cookie-free marketplace.
“As digital advertising & marketing transitions away from third-party cookies for targeting, it is critical that we innovate in ways that meet the changing needs of our clients,” said Michael Beebe, Dstillery CEO. “Julie’s accomplished career has spanned technology startups, agencies and world class brands. As a thought leader in marketing innovation, she will help guide our strategy and strengthen our position through the transition. It is a privilege to have her join our board.”
In addition to her seat on Dstillery’s board of directors, Lyle currently serves on the…