With a record number of consumers going online to make purchases every day, a brand new e-commerce company needs to step up its game just to ensure they stay in business. Due to this increasing demand, more and more organizations are opening up virtual shops, and so you need to make sure your business has something that makes you stand out from your competitors. Here are a few effective tips to help you stay competitive and grow your e-commerce business.
Build a Professional Online Shop
As most e-commerce business owners already know, it is essential to have a professional online shop that is fast and easy to use. Unfortunately, not all startups have the expertise, or the budget, to make this happen successfully. Shopify is an efficient tool that can help startups get their business off the ground quickly. Using this platform, you can build your online store from scratch or customize your store to suit your needs using the online store builder and themes. Although anyone can use Shopify, if you want professional results, you should consult a professional. Black Belt Commerce employs a team of experts and developers with extensive experience in Shopify. With their expertise and technical know-how, you will have a user-friendly online shop in no time. Visit blackbeltcommerce.com for more information about their services.
Pinpoint and Market Best Sellers
With a successful online shop and a number of sales under your belt, you should be able to look at the figures and identify your best-selling products. By pinpointing your best sellers, you can market them appropriately and make them stand out in your online store. Although it can be tempting to highlight new products in your e-shop, you can risk deflating sales and losing the interest of potential customers. By implementing this marketing strategy, you have the best chance of increasing conversions and sales. Not only do you have the stats to prove the popularity of your best sellers, but you can attract potential consumers by revealing your most popular item.
Reach Out With Social Media
In addition to your online shop, you can use social media to maximize your online presence. Social media platforms are great for reaching out to a broad audience and exposing them to your brand. They can also attract new customers, drive them to your online shop, and inform potential consumers about changes in important business details.
Make Delivery Time a Top Priority
Did you know that a whopping 87 percent of online shoppers identify shipping speed as a key factor in the decision to make another purchase with an e-commerce brand? Furthermore, 67 percent of online shoppers are willing to pay more for same-day delivery when faced with a deadline, while 47 percent would pay more simply for faster delivery. The takeaway here is to make the delivery time a top priority by placing a focus on logistics. Not only will you improve your customers’ buying experience, but you will also enhance the likelihood that they will shop with you again.